Bob Evans — Awareness → Velocity → Category Growth
30% increase in national awareness
9% YoY sales lift
$8.1M incremental growth
First ever national omnichannel campaign
If incremental growth is your goal, you've already lost
Jekyll + Hyde Labs is the cheat code for explosive growth and mass retail dominance
There’s no question that you’ve worked hard, your team is pushing, and your product is strong. However, despite all your best efforts, your velocity isn’t increasing, your distribution isn’t expanding, and your brand isn’t winning the final four feet the way it needs to.
It’s likely not a matter of making more “stuff”, the solution is often a focused, strategic retail growth system built around how shoppers actually buy — and how retailers evaluate brands.
So, if you're in stores but you aren’t scaling, we can fix that.
This exact system is what we use to turn stagnant retail brands into category leaders
Retail is high stakes and unforgiving — and most brands have gaps they can't see. We analyze:
This reveals exactly where your brand can grow, why growth has stalled, and what must be fixed to unlock velocity.
We develop shopper archetypes based on how real customers make buying decisions, then create a strategic story that will amplify your brand anywhere and everywhere it lives. Your shopper is:
If your brand experience, product strategy, distribution plan, and in store execution aren't in alignment with how customers truly shop, growth stops.
We map exactly how:
This customer journey map becomes the blueprint for every marketing decision we make.
Retail growth requires consistent reinforcement across the moments that shape a shopper's decisions. We build advertising that:
We focus on the three conditions that drive conversion: reach, frequency, and recency. These are what win the moment that matters most: the moment of choice — the final four feet.
Scaling requires coordination across product, distribution, and real retail data. We evaluate every variable to engineer your expansion.
Retail is high stakes and unforgiving — and most brands have gaps they can't see. We analyze:
This reveals exactly where your brand can grow, why growth has stalled, and what must be fixed to unlock velocity.
We develop shopper archetypes based on how real customers make buying decisions, then create a strategic story that will amplify your brand anywhere and everywhere it lives. Your shopper is:
If your brand experience, product strategy, distribution plan, and in store execution aren't in alignment with how customers truly shop, growth stops.
We map exactly how:
This customer journey map becomes the blueprint for every marketing decision we make.
Retail growth requires consistent reinforcement across the moments that shape a shopper's decisions. We build advertising that:
We focus on the three conditions that drive conversion: reach, frequency, and recency. These are what win the moment that matters most: the moment of choice — the final four feet.
Scaling requires coordination across product, distribution, and real retail data. We evaluate every variable to engineer your expansion.
Remember, brands don't stall because of just one issue. They stall for a variety of reasons:
Our tried and true Mass Retail Growth System™:
If you're brick-and-mortar brand is stagnant, we can help you grow predictably, sustainably, and profitably.
30% increase in national awareness
9% YoY sales lift
$8.1M incremental growth
First ever national omnichannel campaign
$400K in first month sales
30K+ weekly unit target achieved
800% ROAS
Sustained momentum and expansion
For more insights on retailer relationship management, product pricing, profitability, advertising, creative messaging, media strategies and ecommerce check out these free resources.
Explore the inner workings of the Consumer-Packaged Goods (CPG) industry with your hosts, advertising veterans Dr. Mark Young and Justin Girouard of Jekyll + Hyde Labs.
Learn how to successfully navigate the intricacies of the CPG sector; from getting into retail, to scaling in brick-and-mortar, to advertising, marketing, and media strategies that sell more products.
Explore All CPG Insiders Episodes