WaxRX — Retail Entry & Category Expansion
Secured national distribution
Built trust with retailers through strong demand signals
Scaled successfully post‑launch
We help make your brand retail-ready and retail-irresistible
Let's get you into brick-and-mortar retail
You've built a great brand. You've grown online. You know brick-and-mortar retail is the way to scale. But getting into brick‑and‑mortar is confusing, high‑stakes, and unforgiving.
Most brands don't fail because of weak products, brands fail because the business behind it isn't prepared for the realities of retail.
If you're ready for brick-and-mortar retail but unsure how to enter the market safely, strategically, and successfully — you're in the right place. Retail success isn't about having a great product. It's about having a retail‑ready business backed by the right system, demand, operations, and proof.
That’s exactly what we build.
This exact system has driven a 90% success rate for our clients entering brick‑and‑mortar retail
We begin with a full audit of your brand and category presence. We analyze your messaging, creative, digital footprint, packaging, Amazon listings, and competitor landscape. This allows us to clarify the brand story to which buyers will react positively. This audit also helps us understand the customer shelf-experience and how to win the last four feet.
Because if buyers don't instantly understand your value, and if customers don't subconsciously recognize why you belong on the shelf, nothing else works.
Retail buyers don't just judge your product — they judge your entire supply chain. We evaluate:
Before you meet a buyer, we eliminate risks and prepare the operational infrastructure needed to win and sustain distribution.
Your first retail partner will shape your future. You cannot afford to get this relationship wrong. Because retailers don't give you shelves unless you can bring customers to those shelves. We identify:
Then we build and execute omnichannel advertising strategies that prove your brand can scale. We generate measurable demand that gives buyers confidence and creates momentum pre‑launch.
Retail success requires a powerful ecosystem. Our connections, vendors, and let's be honest, friends in the industry, are the connections you need for sustained growth. Most brands fail not because their product is bad — but because they enter retail with the wrong partners or no partners at all. These partnerships aren't optional, they're required.
We connect you with the right:
When your brand is ready for buyers, we work with you to build the complete retail pitch.
We develop your:
Then align with your team and broker so you can execute with precision.
Every pitch is designed around the message buyers care about most:
"How will your brand drive consistent revenue and grow the category?"
We begin with a full audit of your brand and category presence. We analyze your messaging, creative, digital footprint, packaging, Amazon listings, and competitor landscape. This allows us to clarify the brand story to which buyers will react positively. This audit also helps us understand the customer shelf-experience and how to win the last four feet.
Because if buyers don't instantly understand your value, and if customers don't subconsciously recognize why you belong on the shelf, nothing else works.
Retail buyers don't just judge your product — they judge your entire supply chain. We evaluate:
Before you meet a buyer, we eliminate risks and prepare the operational infrastructure needed to win and sustain distribution.
Your first retail partner will shape your future. You cannot afford to get this relationship wrong. Because retailers don't give you shelves unless you can bring customers to those shelves. We identify:
Then we build and execute omnichannel advertising strategies that prove your brand can scale. We generate measurable demand that gives buyers confidence and creates momentum pre‑launch.
Retail success requires a powerful ecosystem. Our connections, vendors, and let's be honest, friends in the industry, are the connections you need for sustained growth. Most brands fail not because their product is bad — but because they enter retail with the wrong partners or no partners at all. These partnerships aren't optional, they're required.
We connect you with the right:
When your brand is ready for buyers, we work with you to build the complete retail pitch.
We develop your:
Then align with your team and broker so you can execute with precision.
Every pitch is designed around the message buyers care about most:
"How will your brand drive consistent revenue and grow the category?"
The Retail Acceleration System™ is the proprietary, end-to-end framework we use to transform high-potential DTC brands into scalable, retail-ready businesses
Remember that 95% of new CPG products fail their first year — not because the product is weak but because the business behind it isn’t properly prepared
Brands don't stall because of just one issue. They stall for a variety of reasons:
Our tried and true Retail Acceleration System™:
It’s how challenger brands become brick-and-mortar retail success stories.
Secured national distribution
Built trust with retailers through strong demand signals
Scaled successfully post‑launch
Broke into competitive category
Built measurable demand pre‑pitch
Won retail meetings and drove velocity
For more insights on retailer relationship management, product pricing, profitability, advertising, creative messaging, media strategies and ecommerce check out these free resources.
Explore the inner workings of the Consumer-Packaged Goods (CPG) industry with your hosts, advertising veterans Dr. Mark Young and Justin Girouard of Jekyll + Hyde Labs.
Learn how to successfully navigate the intricacies of the CPG sector; from getting into retail, to scaling in brick-and-mortar, to advertising, marketing, and media strategies that sell more products.
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